Google Adwords Pay-Per-Click Campaigns

By far the best way to pay for advertising for your site is to use Google Adwords. Google gives the best value for money when compared with other paid advertising methods, and allow the most accurate targeting of your adverts. Best of all, you can expect results in a matter of days!

Google Adwords pay-per-click campaigns need to be carefully designed and planned, based on sound keyword research, in order to be effective. The basic concept is that your advert will be associated with keywords, and whenever a Google user searches with those keywords, your advert will be displayed. This means that the choice of keywords is of vital importance.

The price you pay for each click is determined not only by the amount bid, but also by the performance of the advert, so it is not enough just to select keywords and release the advert. Successful Google Adwords campaigns require constant monitoring and tweaking to maximise the performance of your adverts. This lowers your cost-per-click, and allows for more clicks, and more visitors, for the same budget.

On top of this, your adverts need to take the user to an effective selling page. It is not enough just to send your users to your home page. Each advert is targeted to a specific set of keywords, and any users clicking on the advert are looking for a specific aspect of your product or service offering. Successful Google Adwords campaigns send each advert to a separate page, designed specifically to convert the users that advert targets.

At CornishWeb, we'll handle all this for you. We'll do all the keyword research, and set up the campaigns for you. If you have chosen to use CornishWeb as your web designers, we'll also create the landing pages for you; otherwise, we'll make sure you know exactly who to target your landing pages to, in order to make them most effective.

Contact us form more information: gareth@cornishweb.com