Promoting Your Website

Just building your website is not enough; you need to actively promote your website in order to achieve your goals. This can be done both through pay-per-click advertising campaigns, and optimising your website for search engines, so that more potential customers can find your site. This section of the site will be used for a series of articles on how to promote your website and optimise it for search engines, and we'll be adding new articles regularly, so check back regularly for new additions.

• Getting the most out of Meta-Tags:
  The first article in our series discusses the use of meta-tags, and focuses on three meta-tags in particular; the title, keywords and description meta-tags.
• Key concepts in Google pay-per-click advertising:
  We very briefly discuss the most important aspects of running a successful Google pay-per-click advertising campaign.